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运用统计学技术。分析了影响市场调研中样本容量的主要因素,探讨了随即抽样样本容量的测度方法,以提高市场调研的精确度和可靠性,降低时常调研成本。
Abstract:This article presents some problems that should be paid attention to in the calculation and design of quantities in sample investigation to obtain satisfied results in the practice of telecommunications market. It puts forward some practical guide in doing market research to provide guarantee for the accuracy and reduce errors of samples.
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[4]樊志育.市场调查[M].上海:上海人民出版社,1995.
[5](美)Larry Percy.市场调研[M].北京:机械工业出版社,2000.
基本信息:
中图分类号:C81
引用信息:
[1]陈杰,徐红.抽样调查中样本量的设计和计算[J].武汉职业技术学院学报,2006(01):118-120.